User Research
I don't believe in a “perfect formula” for understanding customers. Instead, I have my methodology & tool set in research which I combine uniquely for every project and its specific context to discover the users and their ever changing needs. When confronting new challenges, I prioritize understanding the ecosystem through a blend of qualitative research, quantitative analysis, and collaborative methods. The method I choose for user research is related with "what the users are capable of" or "how to better extract their behaviors, needs and pain points". I value iterative customer involvement during research to assure that new experiences are built to resonate with them.
some examples
Sensitizing Booklets
I use sensitizing booklets to refresh the participants’ memories on the research topics, to prepare them for later research sessions and to use it as conversation-opener during sessions.
Individual Interviews
I do individual interviews to get in-depth information from my target group. I can steer the conversation in the direction I want through follow-up questions on the spot.
Facilitating Workshops
I conduct group workshops during research to get collective information where the participants are encouraged to follow-up other participants and add their experiences or views on top of what other's said.
Cultural Probes
Through cultural probes I can get a better idea on the users' daily routine and repeated activities where users can do it at their own pace, during the occurrence of the activity. It is also beneficial when I don't have time to conduct research activities personally with participants.